![]() ![]() In fact, the review process should be an integral part of your brand experience to help reinforce customer relationships, build brand loyalty and encourage people to tell others about your brand. Happy customers and positive reviews are a result of high-quality products or services, an outstanding customer experience and a systematic method to gather social proof. However, avoid requiring them to log into their personal accounts to minimize privacy issues. The process can be as easy as handing customers a tablet with a simple form on which they can write their feedback. Moreover, you may collect reviews at the point of sale if appropriate. Such offerings are some of the most effective ways to get happy, repeat customers. You might want to use these services to offer incentives to return as well, like a rewards program or regular discounts for email or SMS subscribers. For example, you can use a review platform to ask for reviews through email campaigns, SMS, on-site kiosks and dedicated landing pages. Set up an automated system to send out review requests to customers post-purchase. Prominently display a QR code for your Facebook page or Twitter profile, if you can. You can ask permission to share their content on your website (e.g., embed a tweet or Instagram post) and other online touchpoints (e.g., post a screenshot.) Also, make it easy for them to tag you by promoting your social media handles in-store and on your website. Keep an eye out for mentions on Facebook, Instagram, Twitter, etc., and reach out to these happy customers and ask them to write a review. Track social media mentions.Ĭustomers who tag you on social media and share content on how your products or services have benefited them are typically more likely to leave positive reviews. People don't want to be disappointed, so you might get another chance at obtaining some valuable positive feedback. Try offering discounts, and assure them that their next visit will turn things around. On the other hand, if a customer leaves a negative review, you may wish to reach out to them as well. Also, use the opportunity to reinforce the value they receive from your offerings ask returning customers to highlight unique aspects of your business and turn them into your brand advocates. Returning customers are more likely to be satisfied with your products or services, so be sure to ask them for reviews. Besides posting the video, you can write a customer success story and publish it on your website. If a customer leaves a detailed, positive review, follow up to see if they’re willing to record a video testimonial or conduct an interview to share their experience. Also, reach out to customers who have posted reviews on third-party platforms to ask for permission to share the content on your website. Get creative and personal by sending a hand-written postcard with a QR code that directs recipients to your online profiles or review page. Enable reviews on your Facebook business page, use the check-in feature to see who has visited your business and reach out to ask for reviews. ![]() ![]() Stellar reviews can also boost your local SEO. Set up a Google Business Profile and begin asking for Google reviews. These platforms can include Google, Facebook, Yelp and other third-party directory sites relevant to your niche or location. Where should customers share their ratings and reviews? The more platforms, the merrier-give them options and allow them to post on the platforms of their choice. Once you have a basic review request email-in only a couple of lines-you're well on your way to that coveted positive review. Feel free to reach out to us directly, or even leave a review on ! We here at are excited to hear how that worked out for you! We're committed to quality customer service, and any feedback you could give would help us greatly. Subject line: Have a minute to share your experience with ? Also, you can encourage them to share photos or videos (which boosts a review’s credibility) and thank them in advance.Īs a practice email template, let's try going back to our camping gear example: ![]() Keep the message simple, and be clear about what you need from them. Remind customers what they have bought from you and how they may have benefited from the products or services. You can include links to your review site profiles to make the process as easy as possible while giving customers the time and space to post their feedback at their own pace. Sending a personalized email or text is often the best way to ask for a review. ![]()
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